E.S. Kluft Celebrates Aireloom’s 80th Anniversary
E.S. Kluft & Company is celebrating the 80th anniversary of its Aireloom brand at the Winter Las Vegas Market and showcasing two new additions: the Aireloom Adapt/React smart mattress and the Aireloom Karpen Natural Collection. The company will also unveil details of a year full of activities and special promotions as part of its anniversary celebration.
“Since it was introduced in 1940, the Aireloom brand has been known for California comfort and luxury,” said Magali Castillo, E.S. Kluft & Company vice president of marketing. “In 2020, we are paying tribute to the brand’s 80-year heritage and its founder, King Karpen, an industry pioneer who combined luxurious materials with modern innovations to create the original handmade California mattress.”
The Aireloom Adapt/React smart mattress is one of the company’s newest innovation. Using NGMATT Technology, the bed learns from a consumer’s sleep patterns and automatically adjusts to adapt to their sleep preferences over time. The proprietary dual ergomatic function has the ability to track sleep patterns on both sides of the bed, adjusting the firmness to suit each person to improve comfort and ensure restful sleep.
“The Adapt/React bed is different from other smart beds in that it measures the form of the body of either one or two people and the possible changes that can occur over time,” said Castillo. “Because it constantly adapts to comfort preferences, consumers can enjoy a great night’s sleep for the life of the mattress, even as their preferences may change.”
Easily controlled from a smart phone or tablet, the Adapt/React automatically adjusts to promote correct spine alignment based on research-based algorithms developed in conjunction with Institute Proschlaf, the Salzburg, Austria-based institute devoted to more than three decades of sleep research. Priced for retail from $6,000 to $6,500, Aireloom Adapt/React offers Aireloom comfort fused with modern technology.
The brand is also unveiling its new Aireloom Karpen Natural Collection at market. With three natural hybrid models and three natural latex models, the collection brings together the finest quality natural materials, like natural latex, wool and cashmere, meticulous craftsmanship and innovative methods that have been Aireloom’s signature for 80 years.
Visit kluftmattress.com and aireloom.com
