E.S. Kluft Adds Features for Las Vegas Market

E. S. Kluft & Company, announced it it updating some of its best-selling collections for the Las Vegas Market. Known world-wide for its ultra-luxurious American-made beds with the latest design technologies, Kluft will introduce new colors and product enhancements – including a 5.0 gel comfort layer – into some of the company’s most popular mattresses, including the Synchronized Support™, Aireloom Hybrid Collection, and the new A 3 Series.

“The initial response and early placements with top 100 retailers on these next generation patented models has been very encouraging, and we want to continue to leverage this extraordinary success,” said E.S. Kluft & Co. President Earl Kluft. “By updating features and broadening the pallet of fabrics, colors and designs, we will add to our brand’s distinctive luxury look and feel. This sophisticated styling will still allow our beds to elegantly stand out on the sales floor, and command the highest price points in the industry..”

Originally, only offered in green tones, Kluft’s popular Aireloom Hybrid Collection’s exclusive border design stitching is now available in a fashionable, diagonal Wedgewood Blue plaid material to match the color scheme of many of the company’s most popular collections.. The collection will continue to feature the premier Talalay latex, ultra-premium proprietary bio-foams and individually wrapped coils.

In response to retailer feedback, the three-tier A 3 Series will also receive some product enhancements. Kluft modified the firmness and comfort feels of the collection’s ComfortTop pad and refined the design to work with an adjustable base. The company will offer the mattresses with a chic, European-inspired adjustable base, featuring blonde wooden legs and under bed lighting. An add-on option for a caster kit will also be available.

Additionally, Kluft will be offering the cooling benefits and customizable firmness, comfort, and support of its new multi density gel infused foam, aireGEL™ to select mattresses in both innerspring and foam collections.

Suggested retail prices on these showcase mattresses will start at $1,799 in queen.  The updated lines, will be on display at the 2012 Las Vegas Market January 29 through February 3, in the Kluft Showroom.

For more information, visit www.kluftmattress.com and www.aireloom.com.

About E.S. Kluft & Company: In 2004, third-generation mattress maker Earl Kluft founded E. S. Kluft & Co. and created the next hallmark of luxury bedding. Kluft’s Aireloom® designs offer artisanal quality and legacy features such as hand-tied coils and hand side-stitching. Kluft lines feature the most advanced materials, patented designs, and technologies available in the world, including the highest quality Belgian jersey knits and damask fabrics, English nested coils, New Zealand Joma wool, natural Talalay latex, bio-based foams, and natural and eco-friendly fibers. Kluft is available in more than 350 select U.S. retailers and internationally.