Under the new leadership of North American Chief Executive Officer Jon Stowe, Dormeo Octaspring is planning to unveil several significant changes at the upcoming Winter Las Vegas Market. In addition its first hybrid collection, the company is changing the aesthetics, feels and merchandising approach. The new models feature sleek design elements, cooling technologies and tout plusher feels to better appeal to the U.S. consumer.
Depending on the comfort feel, Dormeo Dolcé’s five mattresses feature one to three layers of its patented Octaspring technology using various numbers of support zones and levels of firmness. Each bed is covered with CoolNTech fabric, which uses micro-capsules with cooling phase changed materials, giving it a cool-to-the-touch sensation and includes the company’s signature Eco-cell core for a supportive night’s sleep. The line’s air-mesh side panels allow the honeycombed Octaspring coils to breathe for an added cooling effect. Textured white patterns top the company’s new stylish and contemporary covers, while the side boarders feature a sleek wave design.
Throughout the collection, layers of Octaspring coils and an Eco-Cell core provide pressure relieving support and comfort, in varying thicknesses. The middle layer of the top four models has five ergonomic zones to provide support where the body needs it. Mattresses within Octasprings collection also feature a two-inch top surface layer as well for added comfort.
“Our dealers asked for product with a plusher feel so that was the first enhancement we made when we started manufacturing in Virginia earlier in the year. The Dormeo Dolcé collection still offers the ultimate support we had before, but we have made the memory foam layers softer in these models for ultimate comfort as well,” said Stowe. “The second big change was the aesthetic updates. We wanted the products to have a sleeker design and look unlike anything else on the market.”
Dormeo Octaspring will also introduce its first hybrid line, Dormeo Sérénité at the upcoming Winter Las Vegas Market. The innovative hybrid line will combine the company’s patented Octaspring technology with the benefits of latex for the ultimate in temperature regulation, comfort and support. A company first, Dormeo Sérénité will include sustainable materials such as bamboo.
Two inches of Talalay Latex, covered with an ultra-soft cover, with bamboo ticking, provide a plush feel for this three-bed collection. Each mattress in the series also uses a stylish, sleek white and black color scheme with a textured fabric design and a wave pattern on the boarder. The air-mesh sides allow the honeycombed Octaspring coils to breathe, creating an optimal temperature for the sleeper.
“Hybrids are the emerging trend in the bedding industry and since we brought our revolutionary Octspring to market, the logical next step was to create an Octaspring mattress that could incorporate other materials to increase its comfort and support and to enhance the overall quality of sleep consumers will get with our product,” said Stowe.
The Dormeo Sérénité collection includes three models- Dormeo Sérénité, restBED Dormeo Sérénité blissBED and Dormeo Sérénité luxeBED. The 8.5-inch Dormeo Sérénité restBED has one layer of two-inch Octaspring coils and four-inches of the company’s signature Eco-cell core and uses a three zone Octaspring support system. With a profile of 10.5-inches, the Dormeo Sérénité blissBED features two-layers of two-inch Octaspring coils with differing firmness levels and a four-inch Eco-cell core. The top model, the 12.5-inch Dormeo Sérénité luxeBED includes three layers of three and two-inch Octaspring coils and a three-inch Eco-cell core providing the highest level of pressure relieving comfort. Both beds’ middle layer uses five ergonomic zones of body-supporting Octaspring coils to give the body support where it needs it.