Dormeo Appeals to Younger Consumer With New Entry Level Beds

Dormeo Dolce CollectionDormeo N.A. will unveil two new introductory models in its popular Dolcé Collection at the upcoming Winter Las Vegas Market. Featuring the same quality, craftsmanship, and revolutionary Octaspring Technology for which the company is known, the Dolcé PurityBED and the Dolcé AffinityBED were designed to provide consumers with more variety at the introductory price point. With retail price points ranging from $1,299 to $1,699 in queen, these new beds are the most affordable in the collection.

The stylish PurityBED and AffinityBED both feature layers of the company’s signature Octaspring Technology in its ultra-deep Ecocell Support Core. The “firm” PurityBED is designed with an ergonomic five-zone top layer of Octaspring coils to support and relieve pressure. The “medium to firm” AffinityBED features a three-zone top layer of plush Octasprings, offering a three-dimensional contour in addition to a five-zone ergonomic for added comfort and support. Both beds are covered with ultra-soft, dustmite and bacteria resistant CoolNTech fabric, which uses innovative cooling gel micro-capsules to emulate a cool-to-the-touch sensation. Air-mesh side panels allow the eight-sided honeycomb Octaspring coils to breathe, improving air-flow and ultimately reducing heat retention.

“We’ve taken a page from many of the world’s finest consumer brands that are now introducing more moderately priced models that we feel, in particular, have great appeal for a younger demographic. Following the initial success of the Dormeo Dolcé Collection, our retail partners asked us to expand the line-up to include models that feature the classic Dormeo comfort feels and support, but at a moderate price-point,” said Dormeo N.A. CEO Jon Stowe. “Our goal is to not only attract new customers, but to effectively build brand loyalty.”