With its recent website redesign Diamond Mattress focused on the needs of both retailers and consumers alike with enhanced content. Its clearer and more engaging messaging tells the company’s 80-year manufacturing history.
With the goal of balancing the needs of retailers and their customers, the website redesign achieved a simpler overall design and improved information hierarchy so that visitors can quickly shop and buy, learn more about products, technology and components that go into the mattresses, and contact a Diamond Mattress sales representative as a retailer or consumer.
Retailers can use the redesigned website as a powerful selling and education tool with comprehensive product information, images and engaging video content that explains the technology used in the mattresses.
Retail sales associates can now quickly access the sales training modules of Diamond Mattress University, the company’s training program. The site prioritizes Education in the top menu, making it easier for retailers and their sales team to get sales and product knowledge through the website. The program is mobile-friendly and can also be accessed via smartphone and tablet.
Retailers interested in private label opportunities with Diamond Mattress can easily learn about the program and process through the top menu item Private Label and through the Partner with Diamond link in other areas of the website.For consumers, the red Shop Now button is front and center, navigating to the full product page with filtered search capability. The home page also shows consumers a promotional offer displayed in a top banner and with a short scroll down, they can view Featured Products, mattress reviews, video on The Diamond Difference and more.