Diamond Mattress Moves To Accelerate Growth By Expanding Boxed Offerings

Diamond Mattress is bringing a number of new boxed bedding products to the summer Las Vegas Market in a move to continue broadening its portfolio where it has seen significant growth in recent years. The company plans to launch the first hybrid model in its Rally line, a new Deluxe Storage foundation, plus two new adjustable bases—all boxed offerings that are UPS-able.

“We’ve had tremendous success with our bed-in-box programs,” noted Diamond President Shaun Pennington. “We don’t look at ‘bed-in-box’ products as a category or a product segment, but as a new and easier way to package and distribute a mattress or sleep-related item. In terms of sales, handling, distribution and logistics, it’s a far simpler process.”

Diamond is adding its first hybrid model to the company’s Rally collection of bed-in-box models, initially introduced last summer. Set to retail at $999 in queen, the new hybrid has an encased-coil construction with edge support and features Cool Bounce Copper Gel, a proprietary open-cell foam infused with copper gel and phase change material for effective temperature regulation. All of the company’s Rally models will be available in a choice of either a Cool to the Touch fabric or the original stretch knit cover.

Also on the agenda is a new Deluxe Storage foundation available in all sizes and set to retail at $199 in queen. The foundation, which can ship UPS, is made of heavy-duty steel bars and offers 44 cubic feet of storage space beneath the unit. Additionally, Diamond will introduce two adjustable bases, each with a wireless remote, set to retail at $799 and $999 in queen. The upper-end model offers massage, five memory positions, under-bed lighting and adjustable legs that can be set to heights of 12, nine, six or three inches. Both bases can be boxed and shipped via UPS.

“Our objective,” Pennington explained, “is to give our retailers multiple options in how they want to sell sleep products and to ensure a seamless shopping experience for consumers, whether online or in-store.”

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