Diamond Mattress Launches Aggressively Priced Gel Mattress Line

Last year Diamond Mattress introduced its CoolTouch™ memory foam collection. This week, they announced the launch a new CoolTouchGEL™ line aimed at giving retailers a highly competitive option in gel memory foam products.

The largest, independently-owned mattress maker in California, Diamond said it expects its new, high quality CoolTouchGEL beds—starting at only $999 in queen—to “grow as quickly as the 2011 CoolTouch line, which now generates twice the business of the company’s former memory foam collection.”

“Our mission is and has been to provide retailers with engaging and innovative mattress designs of better quality than those offered by the major brands, but at real and recognizable values that attract shoppers,” explained Shaun Pennington, company vice president.

“Considering the quality components in these new beds, their aesthetic appeal on the sales floor and their industry-leading 25-year warranty—all at 30 percent less cost to the retailer—the CoolTouchGEL line more than meets the objectives of our company mission,” he said.

“This new line is positioned to be up to $800 less than competing products.”

Diamond’s new gel beds feature premium, fully ventilated, open-cell CoolTouchGEL memory foam infused with gel beads for added support and cooling. This layer, which Pennington said is 12 times more breathable than competing foams, is at the top of the bed and not buried under layers of material—a design the company calls Direct Contact™ technology.

“We think of the effect of this design as ‘The bed and body as one,’” Pennington noted. “By bringing to the very top of the mattress those premium components that factor most in delivering a great night’s sleep, we can promise maximum pressure relief, superior comfort and no sagging or body impressions.”

Consequently, CoolTouchGEL beds’ 25-year limited warranty covers claims on bed depressions of no more than .75-inch.

Beneath the top CoolTouchGEL memory foam layer, the company uses additional layers of its ventilated CoolTouch foam, plus high density Eco-Flex™ foam--an eco-friendly foam that enhances pressure relief and durable comfort.

Certified by CertiPUR-US® to contain no harmful chemicals or substances, Eco-Flex foam is produced using renewable materials and emits 25 percent less carbon than standard foams.

“Our long-held belief is that superior foams not only make for superior mattresses, but also deliver exceptional performance for a longer period of time,” Pennington added. “We also believe in environmental responsibility, which is why our products use many natural materials and meet multiple environmental standards.”

CoolTouchGEL models, which also feature Eco-Flex foam cores, are available in 10.5- and 12.5-inch mattress heights. The beds can be used with an adjustable base or with Diamond’s solid, sustainable hardwood foundation.

Designed to attract shoppers on the sales floor, the new collection has super-stretch knit covers in a white sculpted floral, accented with bands of upholstery-grade, tan-colored fabric on the borders. The covers are skin-friendly and pass Oeko-Tex® Standard 100 testing for harmful materials.

According to Pennington, every component in Diamond’s gel collection is made domestically—an important part of the company’s culture. “And like all of our products, CoolTouchGEL beds reflect the overriding ethic of our family business: Deliver quality sleep at an outstanding value.”

The new line, which will be expanded in 2012, is backed by a wide range of in-store support materials including coordinated top-of-bed dressings, brochures, banners, demo units and display inserts.

“We also plan to provide retailers with information sheets that compare the quality and price of CoolTouchGEL beds to other gel products on the market,” Pennington noted. “That’s how certain we are of the genuine value that our beds deliver.”

For more information, visit www.diamondmattress.com.

About Diamond Mattress: Founded in 1946, Diamond Mattress is a fourth-generation family business and the largest independent bedding manufacturer in its state.