Having seen its bed-in-box sales grow to 30 percent of its entire mattress business, Diamond Mattress is launching two new boxed-bed collections at the Winter Las Vegas Market. The new lines will further diversify the company’s burgeoning bed-in-a-box portfolio by offering additional comfort choice options.
“We’re experiencing rapid growth in the boxed-bed segment, which is why we’re expanding our offerings with new designs and additional features,” noted Diamond President Shaun Pennington. “The level of consumer engagement in this category is amazing.”
The new Phantom line is a contemporary-styled collection that is set to retail at $799 in queen. At 11.5 inches high, the new mattresses are made from latex, ventilated Cool Touch gel memory foam and other foam layers, including a high-density base foam. Each is covered in a new non-quilted, white Snowstorm knit fabric that is cool to the touch. The borders are covered in a non-quilted gray knit. On an upholstered platform base, the overall look is trendy, sleek and modern.
Diamond’s new Destination collection has a more traditional luxury look, featuring a quilted panel on top. Expected to retail at the same price levels as the Phantom models, the Destination beds feature a white stretch-knit cover made from CoolTek: a moisture-wicking fabric that enhances air circulation and mattress breathability. Further enhancing its elegant look, the Destination models include a black damask border fabric that features circular tufting.
Diamond’s marketing approach enables retailers to offer their customers the convenient choice of either taking their mattress home that day or having it drop-shipped to their home anywhere in the U.S. for a low, flat rate.
“Our objective is to give stores the options that their customers are looking for and to create a positive experience for mattress shoppers whether online or in-store,” Pennington explained.
Diamond also will present a new point-of-sale display that promotes the high performance pillows and mattress and pillow protectors the company is launching during the show.