Diamond Brings Higher Margins For Retailers With Copper Hybrids
Diamond Mattress will offer Las Vegas Market goers new collections at aggressive price points and higher margins, made with materials and components typically found in higher-end beds.
Diamond created three new collection—Balance, Restore and Align—to help retailers drive traffic with aggressively priced lineup consisting of copper hybrid, copper memory foam and gel memory foam models. All are bed-in-a-box models, made in the U.S.A. with 20-year warranty, certified by CertiPUR-US and can be drop-shipped nationwide.
“We know hybrids are hot now with a higher perceived value and that aggressively priced products bring in customers. Those two things make our Balance Copper Hybrid stand out because our OEM and sourcing expertise gives you price points and high-quality materials you will be challenged to find elsewhere,” said Shaun Pennington, Diamond president.
The Balance Copper Hybrid Collection was specifically developed to deliver high margins for retailers, explained Patrick Wolf, vice president of sales and education for Diamond Mattress. He said the collection also plays to Diamond’s strengths as an innovator to bring to market the best components and pricing in patented spring construction, copper foam selections and cooling fabric options.
Balance Copper Hybrid features Cool Copper memory foam using hyper-conductive copper flakes and open cell technology as well as a CoolTouch temperature regulating fabric cover. Within this new collection, Diamond debuts the Dynamic Edge Support coil system, the company’s latest innovation for a firmer perimeter edge with individually wrapped independent coils. The retail price range of this new collection for queen mattress is only $699-$899 with profile options of 12 and 14 inches.
Restore is an all-foam collection featuring copper memory foam and CoolTouch cover, available in 12-inch at $899 queen mattress only and 10-inch at $799 queen. Align features gel memory foam with performance heat and moisture wicking fabric with 10-inch profile, at $699 retail in queen, and 8-inch profile at $499 queen mattress only.
Pennington added, “We leverage our vertically integrated factory and 80 years of vetting and sourcing the best suppliers and materials to bring unbeatable value hybrids to market. These new beds are also a strong private label opportunity for retailers.”
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