Reinforcing the eco-friendly message delivered by its new Signature Sleep Honest mattress line, Dorel Home Products (DHP) teamed up with the Vermont-based non-profit group One Tree Planted to plant a tree for every Honest mattress sold. The trees will be part of reforestation projects funded by the group across four continents.
The Signature Sleep Honest line, which was unveiled at the spring High Point Market, features ethically sourced natural and organic ingredients and is designed to appeal to environmentally-conscious consumers who prefer earth-friendly bedding alternatives while not compromising comfort and value.
“Signature Sleep is proud to partner with One Tree Planted and is looking forward to making a small yet meaningful impact on the environment with each Honest mattress sold,” said Nick Fiore, vice president of sales, marketing and product development at DHP.
Based in Shelburne, Vermont, One Tree Planted’s mission is to make it simple for people to help the environment. The organization works with reforestation groups throughout the world, concentrating on areas heavily damaged by forest fires or floods. The group works with its reforestation partners to ensure the plantings have an 80 percent to 85 percent survival rate, and it has helped fund projects in North America, South America, Asia and Africa.
The Signature Sleep Honest line, handcrafted in California, features a 7-inch adult mattress with an independently encased micro-coil system cushioned with organic cotton and chemical-free natural wool. The juvenile mattress includes latex-infused components with natural coconut fibers, in addition to the organic cotton and chemical-free natural wool. The wool in both mattresses acts as a natural fire barrier, eliminating the need for fire-retardant chemicals.
About Dorel Industries: Dorel Industries Inc. (TSX: DII.B, DII.A) is a global organization, operating three distinct businesses in juvenile products, bicycles and home products. Dorel's strength lies in the diversity, innovation and quality of its products as well as the superiority of its brands. Dorel Juvenile’s powerfully branded products include global brands Maxi-Cosi, Quinny and Tiny Love, complemented by regional brands such as Safety 1st, Bébé Confort, Cosco, and Infanti. Dorel Sports brands include Cannondale, Schwinn, GT, Mongoose, Caloi, IronHorse and SUGOI. Dorel Home, with its comprehensive e-commerce platform, markets a wide assortment of domestically produced and imported furniture. Dorel has annual sales of US$2.6 billion and employs approximately10,000 people in facilities located in 25 countries worldwide.
About DHP: DHP (Dorel Home Products), a division of Montreal-based Dorel Industries, is a leading manufacturer and importer of a wide variety of home furnishings, specializing in space-saving ready-to-assemble products for home and office use. The company is the largest futon and crib mattress manufacturer in North America, and is a major manufacturer of futons, bunk beds, daybeds, mattresses, bedroom, dining room and living room furniture.