Sleep products manufacturer Corsicana Mattress Co. is rolling out an extensive virtual training program created to arm retail sales associates with detailed information on the company’s affordable luxury line. The NightsBridge training program is designed as an interactive way to provide RSAs the features, advantages and benefits of Corsicana’s affordable luxury line, and how to effectively communicate those to consumers.
The COVID-19 pandemic has precipitated the company’s shift to its new virtual training protocol.
Corsicana developed the comprehensive program to build on the company’s consumer segmentation design focusing on the target customer, what they are looking for, why they buy and the NightsBridge brand’s product features. The training conducted using a webinar format that allow RSAs to participate as schedules allow. The training program is led by Davis Whitworth, Corsicana’s senior sales director for business development, who has more than 30 years in retail and mattress sales training experience.
“Our frontline Corsicana sales reps will facilitate the RSA training sessions. They will play a crucial role in helping the retail associates promote and build our brands among consumers, and we were looking for a way to make selling affordable luxury in a hyper-competitive space straight forward. Many of them have a strong desire, but relatively modest experience selling luxury goods, so we wanted to empower them with more tools to make more sales and earn higher commissions,” Whitworth said.
“In today’s environment, in-person training is not possible, and through our webinar,” he added. “The NightsBridge collection goes toe to toe with other luxury sleep brands in the marketplace and we are committed to incorporating better materials. We are excited to collaborate with our retail partners on this initiative.”
Corsicana sales representatives will provide RSAs with webinar invitations to participate in the product and sales training. Additionally, in-person training is available, upon request.
“Affordable, quality sleep products have always been a part of our ethos, and our NightsBridge line is a great example of providing a luxury product at an attainable price point,” said Michael Thompson, chief executive officer of Corsicana Mattress. “We value our retail partners as our foot soldiers on the sales floor, and the training program will help arm them with the proper tools for positioning NightsBridge as a leading, luxury brand.”
About Corsicana: Founded in 1971 in Corsicana, Texas, Corsicana Mattress now operates nine factories across the country and has become one of the mattress industry’s largest manufacturers. The company offers a full range of promotional and step-up products that feature the latest in sleep technology, including innerspring, memory foam and hybrid models. The company also has a mattress-in-a-box line that simplifies delivery. Corsicana leverages its national manufacturing presence to provide industry-leading quality, value, delivery and customer service. Its mission is to provide hard-working Americans with innovative and affordable sleep products that improve their quality of life.