In honor of the celebration of the 80th anniversary of its flagship American Bedding brand, Corsicana is introducing its 1939 Limited Edition Anniversary mattress. Only available for 80 hours during the winter Las Vegas market, this exclusive mattress is designed to arm retailers with a promotion to drive traffic on Presidents Day. Opening its Las Vegas showroom early, on the Saturday afternoon of market, Corsicana is only offering the model through Tuesday.
Designed with working families in mind, the American Bedding brand delivers durability, comfortable support and touts American craftsmanship. Building on the brand’s long legacy of quality, the 1939 Limited Edition Anniversary model includes high-density gel-infused memory foam for support, comfort and temperature regulation. The memory foam layers combine with varying amounts of firm or medium polyurethane foam to deliver a wide range of comfort levels in tight top and pillowtop configurations.
“We are trying a different marketing approach for the anniversary mattress—one we have not employed before. American bedding has always provided consumers with high-quality mattresses at an affordable price. We want to continue the tradition and offer a special limited-edition mattress for our retail partners that will ensure the same fast delivery service,” said Mike Loomis, vice president of product development and innovation for Corsicana. “The Anniversary bed features the same signature American craftsmanship, making it the perfect mattress for Presidents Day sales.”
The 1939 Limited Edition mattress is priced to retail at $399 and following the three-day availability period, orders will be shipped immediately along with promotional marketing materials for President’s Day.