In the spirit of such industry developments as the one-sided mattress, Comfort Solutions unveiled in Las Vegas last week a patented industry advance—the Flare™ mattress design—that attracted more than 350 retail entities to its showroom during the market.
With the consumer tagline “Supersize your Sleep™,” the new Flare mattress design by Comfort Solutions adds a full half-foot of extra sleeping space to any mattress size or construction without sacrificing edge durability—a compelling and powerful advantage that decreases motion disturbance while increasing uninterrupted sleep.
The design also extends and enhances the edge of the mattress, reducing any roll-off sensation.
“Over the many years I’ve been in the mattress business, I’ve never heard so many overwhelmingly positive comments about an industry innovation,” noted company president and COO Dave Roberts.
“Not only did hundreds of dealers come to see the Flare design, but we received commitments during market from many major retailers across the United States,” he said. “We expect to roll out the design across all of our brands at the end of the first quarter.”
The exclusive, ground-breaking Flare concept is based on converting the shape of a mattress from a flat rectangle to a trapezoid configuration with flared sides made from specially cut, premium high-density foam. Similar to a truss in a bridge design, the edge maintains strength when weight is applied because of its angle construction.
“In fact, the edge of a Flare-designed mattress holds up to the same standard as a conventional mattress edge, but with the added benefit of more space,” the company explained.
The results of rigorous ASTM impact tests conducted by Comfort Solutions over the last six months demonstrated that the Flare edge delivers the correct amount of strength, sleep support and durability required of a quality mattress.
The extra half-foot of sleep space (three inches on each side of the mattress) can be added to any twin, full, queen, king, Cal-king or custom-size mattress without changing the matching foundation and without requiring either a new bed frame or new bed furniture.
A further advantage is that consumers need not buy custom sheets to accommodate a Flare mattress. Comfort Solutions tested scores of sheet sizes, styles and brands from major retailers including Macy’s, JC Penney, Wal-Mart, Sears, Target, and Bed, Bath & Beyond.
Noting that many deep-pocket sheet sets or sheets that are one size larger than the mattress size fit the Flare design, the company has developed a sheet guide for consumers which lists stores, sheet brands, sizes and deep pocket measurements that
accommodate Comfort Solutions Flare mattresses in any size.
For shoppers who prefer to purchase custom-made sheets, the company also will offer its own branded series of Flare sheet sets. The exclusive sheet line will be available online on a new flarecentral.com site now in development.
Roberts pointed out that when fully dressed with additional bed linens like blankets, bed spreads, comforters or duvets, the look of a “made” bed in the Flare design is virtually indistinguishable from a dressed conventional bed.
“We’re very excited to have brought this consumer innovation to the marketplace and to give our retailers the opportunity to advertise and sell a decided advantage and a significant upgrade to their customers,” he said.
While retail prices for Flare beds will depend on the size, construction and specific components of each mattress, Roberts added that “we believe this innovation will prove exciting, easy and advantageous for retailers to promote and sell.
“Many stores already have told us that they view the Flare design as a unique opportunity to increase gross sales and raise average tickets.”
. A national online survey of consumers 25 to 64, conducted by Comfort Solutions last fall, pointed to yet another positive: Eighty-two percent of the surveyed sample of 70 percent women said they preferred the Flare design over the same-size conventional mattress, the company reported.
“The benefits of the Flare bed are not only backed by longstanding independent research on sleep quality, but consumers in our own study showed a preference for its aesthetic appearance in addition to the overall health benefit,” Roberts concluded.
For more information, visit www.comfortsolutions.com.
About Comfort Solutions: Comfort Solutions is a Top 10 U.S. bedding producer and maintains an international licensing group that serves 80 countries. Under its “Never Stop Dreaming” brand message, the company markets multiple branded collections including iMattress™, Natural Response®, The Dr. Breus Bed®, Perfect Contour® and Laura Ashley®, in addition to several innerspring lines under its King Koil® brand.