Comfort Solutions announced today that it will be the exclusive licensee of The Dr. Breus Bed®, the mattress collection developed by Dr. Michael Breus, clinical psychologist, author and internationally-recognized sleep expert.
A major showcase area in the company’s newly redesigned Las Vegas showroom will be dedicated to presenting a new Dr. Breus Bed® mattress collection that incorporates a state-of-the-art sleep surface diagnostic system.
The Dr. Breus Bed® program also will be introduced at the winter market with a comprehensive marketing plan for the line “that reflects the future of successful retailing,” noted Dave Roberts, company president and COO.
“We’re very excited about our alliance with Dr. Breus and the consumer’s confidence and trust in his mission,” Roberts said. “We recognize his credentials and expertise in the field of sleep and his achievements in developing bedding products and programs that simultaneously address sleep, health and life.”
Commenting on the new relationship, Breus said “I have great respect for the scientific and technological approach that Comfort Solutions employs in the design and development of its products.
“We’re all looking forward to combining our expertise as part of a shared mission to help the consumer sleep better.”
As part of the Las Vegas presentation, Comfort Solutions and Breus will introduce an eight-model bed line that uses advanced, in-store diagnostics, as well as marketing concepts that include information and Q&A sessions led by Breus at retail stores—all aimed at attracting shoppers and tapping consumers’ natural interest in sleep issues and better sleep health.
Breus identifies four elements as critical to achieving a great night’s sleep: consistent neutral temperature, motion control for undisturbed sleep, pressure relief and support.
A fellow of the American Academy of Sleep Medicine and a diplomat of the American Board of Sleep Medicine, Breus has authored two books on sleep and health and serves as the sleep expert for WebMD.
He is a contributing columnist to The Huffington Post and appears regularly as a featured guest on popular television programs including The Oprah Winfrey Show, The Today Show and The Dr. Oz Show.
The Dr. Breus Bed®, the first mattress ever designed by a sleep doctor, was launched by Breus in late 2010 under a license with International Bedding Corp.
“Our objective now and in the future is to team with Dr. Breus to develop bed designs and programs that use meaningful sleep science, data and research to provide solutions that address people’s physiological and psychological sleep needs,” Roberts said.
For more information, visit www.comfortsolutions.com.
About Comfort Solutions: A global mattress producer and name, Comfort Solutions has 10 domestic and 30 international licensees. Each is committed to helping drive business for its retail customers through relevant and innovative brands and programs.