Classic Brands is returning to the High Point Market in April, where the specialty mattress producer will open a showroom in Furniture Plaza. The new exhibit space, FP-510, marks Classic’s return to the world’s largest home furnishings show after a one-market hiatus.
“It’s vital for us to have a major presence in High Point, where we are shopped by buyers from all over the world,” said Michael Zippelli, president and chief executive officer of Classic Brands. “Many of our dealers were anxious for us to return to High Point because they don’t shop other markets, and this new space will allow us to show the depth and breadth of our line.”
In addition to its lineup of innerspring, hybrid, gel, memory foam, latex foam and futon mattresses, the new showroom will include Classic’s adjustable bed bases and sleep accessories including pillows, mattress protectors and bed frames.
A pioneer in the development of boxed bedding, all of Classic’s mattresses can be roll-packed and shipped in a box.
In addition to its High Point showroom, Classic Brands maintains a showroom at the Las Vegas Market. The company continues to exhibit in its 1,500-square-foot New York showroom for the Home Fashions Market, the trade show geared toward home textiles and trafficked by mass merchant and big box retailers.
“Each of the showrooms provides us the opportunity to have strategic conversations with key retailers in a variety of distribution channels,” Zippelli said. “In High Point, we capture furniture retailers; Las Vegas zeroes in on leading bedding retailers; and New York puts us squarely in front of big box retailers. These markets remain a critical part of our growth strategy as we continue to diversify our customer base.”
About Classic Brands: Classic Brands uses the finest materials from around the world including all-natural and high-performance covers, Talalay and Dunlop latex, memory foam, gel-infused memory foam, innerspring and wrapped coil hybrid. Classic’s line of gel-memory foam and hybrid mattresses, with various luxurious constructions, represents the fastest growing segment of the bedding market. Classic Brands is committed to being on the cutting edge of designing and producing innovative products for people to sleep healthier. Its sleep systems are designed to help you get the maximum benefit out of each night of sleep.