Classic Brands is creating a new category of upper-end boxed bedding with the launch of a pair of feature-packed but value-priced specialty mattress collections. Designed with luxurious foam and fiber cushioning, these new products carry retail price points of $699 to $1,199 and will be showcased at the summer Las Vegas Market.
The new Sleep Options collection is a three-model lineup that combines a variety of memory foam and latex formulations. The second collection is Natural Loft, a three-model hybrid mattress line made with a pocketed coil innerspring unit, specialty foam and cashmere fiber.
“These new collections provide the comfort of a luxury mattress without the luxury price points, and they deliver a superior value to the consumer while allowing our dealers to maintain healthy margins.” said Mark Owen, executive vice president of sales and business development at Classic Brands. “We’re seeing increased demand for beds at these price points, which are at the very high end of the boxed bedding segment, and it’s a great opportunity for us to capture business in this underserved segment of the market.”
The new mattresses are also free of tariffs and anti-dumping duties because Classic moved all of its production out of China earlier this year to factories in Malaysia, Indonesia and Vietnam.
The Sleep Options collection is a luxury foam bedding line that features natural latex, gel memory foam and MDI memory foam, a formulation that recovers faster than other types of memory foam and will not become hard or brittle in cold, dry air. Ranging from $699 to $999 in queen, the line is available in firm, plush or ultra-plush—with the top-of-the-line model including a zippered duvet pillowtop.
The Natural Loft collection features a pocketed coil innerspring unit cushioned with Dunlop latex, MDI memory foam and cashmere fiber. The top-of-the-line plush model has a 14-inch profile and retails for $1,199 in queen, while a pillowtop model with a 13-inch profile retails for $999 in queen. The firm version has a 12-inch profile and retails at $799 in queen.