Classic Brands Launches Speedy e-Commerce Solution

The COVID-19 pandemic is hastening the migration of consumers to purchase sleep products online, and specialty bedding supplier Classic Brands has unveiled a turnkey solution to provide brick and mortar retailers with an e-commerce solution within five days.

The company, which has a long history of working with leading e-commerce brands, is offering a proven program that includes product, a supported e-commerce platform and drop-ship services to complete the experience.

“Consumers have shifted their buying habits to online during the lockdown and we believe as consumers return to retail stores as they open up, the buying process may be changed with a greater emphasis being placed on the e-commerce transaction,” said Mark Owen, executive vice president of sales and business development. “Classic Brands is here and ready to partner with retailers with our easy-to-implement program to capture consumers shopping online for mattresses. We can have them up and running in five days with images and copy for our products uploaded to their site and synced with our drop-ship system.

“Being able to ship a mattress directly to a consumer’s door takes away the concern,” he added. “We have the expertise to help retailers who haven’t yet gotten into online shopping get up and running quickly. As we emerge from this, consumers will have become quite comfortable with buying online. Now’s the time to gear up for that shift.”

Owen said Classic Brands’ distribution centers on the West Coast and the East Coast are stocked with a wide range of boxed mattresses for drop-shipping. Both warehouses are equipped with “first-scan” technology that instantly generates a tracking number for UPS and FedEx shipments that let consumers know their order is on its way.

UPS and FedEx have established stations onsite where employees scan shipments as they are loaded onto delivery trucks, eliminating the need for the shipping companies to scan and update tracking records later in the distribution process.


About Classic Brands: Founded in 1971 as a waterbed supplier, Columbia, Maryland-based Classic Brands is a leader in the home furnishings business and supplies high quality mattresses, pillows, adjustable bed bases and easy-to-assemble upholstery, bedroom and occasional furniture to brick and mortar and online retailers. Always on the forefront of product innovation and design, the company leads the industry with its strong logistics operations out of its two principal facilities – a 500,000-square-foot headquarters and warehouse in Maryland and a 250,000-square-foot California distribution center and warehouse.