Classic Brands is bringing a touch of central London to its Las Vegas Market showroom this summer with the unveiling of the upscale Savile Row collection. Named for the street that houses some of the world’s most famous tailors, this new three-model hybrid mattress line-up delivers an upscale look and feel at retail price points well below a custom-tailored suit.
“This will give retailers an opportunity to sell boxed bedding at price points above $1,000 and raise their average unit selling price, at very attractive retail margins,” said Mark Owen, executive vice president of sales and business development at Classic Brands. “The Savile Row collection is a premium collection that offers an exceptional value and will help drive sales of all premium products.”
The technically advanced mattresses feature two layers of encased coils and high-quality memory foam as well as latex and gel. Available in 12, 13 and 15.5 inch profiles, the mattresses sport fashion-forward knit covers that blend deep blue and gray hues that are reminiscent of men’s suits.
“The comfort and support found in these luxurious, yet affordable sleep sets will appeal to young and old, male and female,” Owen continued. “And you don’t have to order it from London and wait weeks for delivery. Like all Classic Brands mattresses, the Savile Row collection can be boxed and shipped by UPS or FedEx.”