Classic Brands is showcasing its Infinity Modern furniture collection, a new line consisting of over 100 products built for both ecommerce and brick-and-mortar retail. The collection includes products made with metal and wood, upholstered platforms as well as bed-frames with an adjustable base. The brand will also be highlighting its expanded six-model Hybrid Infinity mattress collection.
Post and Beam, a featured line in the Infinity Modern collection, includes a solid pine wood frame platform bed alongside a solid birch wood night stand, four-drawer and six-drawer dressers, and a two-drawer hutch with thoughtfully placed USB ports. Each product in the line-up is available in both white and walnut.
Specially constructed to sit inside or on top of slats, the Infinity Modern upholstered platform beds offer consumers added flexibility when it comes to their preferred height settings. Retailing from $169 to $399, the collection provides retailers strong margins while maintaining terrific value for the consumer.
Classic’s improved Hybrid Infinity Collection is one of the industry’s first turnkey, omnichannel bedding programs. The line delivers six specialty hybrid mattresses alongside a dedicated website, ecommerce platform, TV campaign and robust social media program that includes thousands of strong customer reviews.
Developed in collaboration with Sit ‘n Sleep, the mattresses are designed with 11- and 12-gauge wrapped coils, specialty memory foams and cooling covers of phase change material. The models range from 10-inch to 15-inch profiles and are priced to retail from $899 to $1,999 in queen. Each mattress is packaged in Classic Brands’ signature bags for easy delivery or cash-and-carry by consumers, and come with a guaranteed 365-night in-home trial, along with free shipping and exchanges.
Finally, Classic will be unveiling a new five-bed memory foam collection under the Infinity Encore name. Retailing from $699 to $1999, the Infinity Encore foam collection offers superior MDI memory foams, ice cold specialty covers and sharp modern design aesthetics.
Built to seamlessly complement each other and offer retailers a complete portfolio of products, each offering in Classic Brand’s Infinity Sleep Collection come together to address a variety of consumer needs.