Classic Brands And Bloomingdale’s Team Up In New Private Label Program

Classic Brands; Bloomingdale's; Big Brown BoxSpecialty bedding manufacturer Classic Brands has partnered with Bloomingdale’s to create a private label bed-in-a-box program: Bed in a Big Brown Box. The new initiative targets both brands’ goals to produce a high style product and appeal to the millennial shopper.

Each box includes a specially designed Bloomingdale’s hybrid mattress, sheet set and a pillow or two depending on size of bed purchased, which is available in twin through California king. The hybrid mattress features foam-encased micro pocket coils and gel memory foam with a quilted silver infused phase change material cooling fabric. Packaged in Bloomingdale’s signature Big Brown Bag aesthetic, the box is shipped directly to the consumer’s doorstep with a five-year mattress warranty. The Bed in a Big Brown Box retails for $999 in queen.

“After a quick six-month development process, we are incredibly excited and honored that our company has been chosen to be the manufacturing partner to introduce this product,” said Michael Zippelli, president and CEO of Classic Brands. “This is a great opportunity for us. Bed-in-a-box is a fast-growing category, and we believe it will be a major part of our portfolio in the near term. We are thrilled to play a large role in an industry first.”

Classic Brands; Bloomingdale's; Big Brown BoxCurrently, the beds can only be purchased online, but the company is set to test in-store purchasing options in more than 20 retail locations. Those select stores will have queen mattress displays in the bedding departments allowing consumers to rest test and have the products shipped directly to their homes.

“The box is really everything you need to rest easy in one convenient package,” said Zippelli. “The Bed in a Big Brown Box ships complete with a Classic Brands mattress along with a sheet set and pillow set so you have everything you need for a good night's sleep.”

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About Classic Brands: Classic Brands uses the finest materials from around the world including all-natural and high-performance covers, Talalay and Dunlop latex, memory foam, gel-infused memory foam, innerspring and wrapped coil hybrid. Classic’s line of gel-memory foam and hybrid mattresses, with various luxurious constructions, represents the fastest growing segment of the bedding market. Classic Brands is committed to being on the cutting edge of designing and producing innovative products for people to sleep healthier. Its sleep systems are designed to help get the maximum benefit out of each night of sleep.