Classic Brands Adds New Hybrid Offerings To Urban Loft Brand

Building on the success of its Urban Loft brand, Classic Brands is rounding out the brand’s family of products with a new hybrid mattress line. The four-bed Urban Loft Thermic collection delivers the buoyancy of Talalay latex with the support of a pocketed-coil system, while innovative cooling fabrics provide added comfort and temperature regulation.

The new hybrid collection is priced to retail from $799 to $1,199 and features Classic Brands’ innovative Cool Gel Thermic fabric. Hypersensitive to heat and cool to the touch, the fabric absorbs body heat for a cooler night’s sleep and darkens when touched. “From the inside out, our Urban Loft Thermic beds deliver on comfort, support and offer a great visual for the retail sales floor,” said Michael Zippelli, president and CEO of Classic Brands.

Available in 11.5-inch, 13-inch and 14-inch profile models, the mattresses offer a superb combination of coils, Talalay latex, gel-infused memory foam and high-performance foam. The highest profile model includes layers of gel-infused memory foam, performance foam and latex foam atop the wrapped innerspring coil base. Each mattress is dressed in a quilted, upscale knit cover for a luxurious look and feel in trendy gray hues.

“These beds marry the best of both worlds,” Zippelli continued. “Individual wrapped innerspring coils offer support and the latex and foam provide the layers that conform and respond for a deeper night’s sleep.”