Brooklyn Bedding—manufacturer, retailer and online mattress pioneer— recently added another key sleep solution to its portfolio of niche mattresses: the Titan by Brooklyn Bedding. Offering a plus-size solution for plus-size sleepers, the Titan is designed to address the main concerns of larger sized customers.
“Throughout our 25-year history, we’ve shunned the one-size-fits-all approach in the mattress category,” said John Merwin, Owner and Chief Marketing Officer of Brooklyn Bedding. “It was only natural for us to craft a personalized solution for those larger sleepers who have a difficult time finding a quality mattress that offers ample support…and ample comfort and durability.”
According to Brooklyn Bedding engineers, sleepers in the plus-size category are more likely to see premature wear and tear on their sleep surfaces. Whether they identify as big and tall or curvy, customers in the category share problems unique to their mattresses that include:
- More middle sag in the mattress
- More softening of the entire sleep surface
- Decreased edge support
- Uneven distribution of support across the surface
- Decreased comfort and support over time
- More frequent night sweats
- Increased motion transfer between sleep partners
“Those who cater to the plus-size category have tended to focus on apparel,” said Merwin. “Customers of size are impacted daily, though, by the engineering and design choices of manufacturers and retailers alike in the furnishings and mattress industries. We took a very thoughtful approach in addressing and solving for each of the pain points our larger size customers described.”
In engineering the Titan by Brooklyn Bedding, the company focused first on offering substantial support for heavier sleepers. The Titan delivers extra lift and extra durability by including a firmer, two-inch layer of the company’s exclusive TitanFlex foam. Importantly, TitanFlex adjusts to movement more quickly than traditional memory foam but still delivers contouring comfort. In the past, most plus-size sleepers have had to opt solely for a firmer sleep surface, sacrificing comfort for all-important support.
The Titan by Brooklyn Bedding also features infusions of both TitaniumGel and CopperGel in the TitanFlex foam layer, each of which contributes significantly to a cooler night’s sleep and greater stability within the cell structure. A one-inch layer of quilted, gel memory foam tops the mattress—used to not only promote greater breathability but to resist long-term body impressions. Up to 1,024 industrial strength, individually pocketed TitanCaliber springs make up the core of the mattress, designed to deliver targeted pressure point relief while also helping decrease motion transfer between sleep partners. A thicker than standard, two-inch high density foam is added to the base to enhance the durability of the mattress while reinforcing the individually pocketed springs as they compress—also improving the life of the mattress.
Brooklyn Bedding offers a portfolio of sleep accessories that complements the launch of the new mattress, including its Super Duty High Rise Platform. Engineered to provide critical center support for all mattresses, the platform can bear up to 3,000 pounds of evenly distributed weight and easily connects to most headboards and footboards with the purchase of an adapter. Naturally breathable Bamboo Twill Sheets and Talalay Latex Pillows are designed for both comfort and a cooler night’s sleep, helping to alleviate night sweats.
The Titan by Brooklyn Bedding retails exclusively online between $699 for a twin to $1,249 for a California King. Like all Brooklyn Bedding mattresses, it comes with a free 120-night comfort trial and a 10-year warranty. The company also offers free nationwide shipping with bed-in-a-box delivery.
About Brooklyn Bedding:Brooklyn Bedding is an American made manufacturer of mattresses, differentiated by master craftsmanship, a wholly owned state-of-the art manufacturing facility and exceptional customer service. Family owned since 1995, the company originated with two brothers delivering mattress products direct to customers’ homes. Known as the “mobile mattress guys,” John and Rob Merwin evolved their business by learning every aspect of the mattress making process. They tenaciously used every material in their inventory to pass savings on to customers, purchasing high grade manufacturing equipment and pioneering bed-in-a-box online delivery in 2008.
Today, the company owns world class expertise in mattress engineering, achieved through meticulous attention to detail, cutting edge equipment and patented materials created with advanced technology. Brooklyn Bedding designs and creates its entire line of high quality bedding, on demand, in its manufacturing facility in Arizona. Remaining true to its roots, the company still goes the extra mile to ensure customer satisfaction, offering its expertly crafted mattresses, sheets and pillows at an affordable price with free online shipping, a generous 120-day trial period, and a 10-year hassle free warranty period on mattresses.