As part of a larger strategy to meet the increasing demand for its products, Brooklyn Bedding has unveiled five new sleep boutiques in its hometown of Phoenix over the past quarter. The new sleep boutique concepts are designed to provide an elevated—and curated—in-store experience for those who highly value “see, touch and feel” before making a major purchase decision.
Similar to the 18 Brooklyn Bedding valley locations, the sleep boutiques will continue to offer an affordable luxury product assortment, along with sleep experts on-site to tailor personalized sleep solutions to each customer. The new concepts will also continue to support an “order your mattress by 3 pm, get it delivered today free” guarantee to local residents.
“Our family-owned business began nearly 25 years ago in stores located throughout the Phoenix valley,” said John Merwin, Owner and Chief Executive Officer of Brooklyn Bedding. “While we’re known for being among the first to sell mattresses online with bed-in-a-box delivery, we’ve never lost sight of the ‘high touch’ factor when it comes to making a decision about something as personal as the sleep experience. Our goal is to continue to launch new sleep boutiques in high traffic areas in addition to updating more of our current locations.”
Brooklyn Bedding posted record same store sales in 2018. The continued success of brick and mortar, explosive growth online, and new product development all fueled the recent company decision to open a second factory to double production capacity in January. According to Merwin, local stores play a key role in not only driving traffic and sales but that third major contributor to growth: innovation.
“There are several advantages for customers who visit the new concept stores,” said Merwin. “Obviously, they get to try each mattress firsthand and speak directly with a sleep expert in finding the perfect fit. Beyond that personalized attention, customers who shop at our brick and mortar locations have access to mattresses and adjustable power bases not available anywhere else. Importantly, because we own the factory and manufacture our own products, we’re able to drive innovation of new products and solutions based on real time customer feedback that originates in our stores. Our showrooms are, in a sense, a sleep lab.”
The new and updated Phoenix Valley sleep boutiques now open to the public seven days a week are located in Scottsdale, Tempe, Gilbert, Glendale and the Brooklyn Bedding headquarters and factory location in Phoenix.
About Brooklyn Bedding: Brooklyn Bedding is an American made manufacturer of mattresses, differentiated by master craftsmanship, a wholly owned state-of-the art manufacturing facility and exceptional customer service. Family owned since 1995, the company originated with two brothers delivering mattress products direct to customers’ homes. Known as the “mobile mattress guys,” John and Rob Merwin evolved their business by learning every aspect of the mattress making process. They tenaciously used every material in their inventory to pass savings on to customers, purchasing high grade manufacturing equipment and pioneering bed-in-a-box online delivery in 2008.
Today, the company owns world class expertise in mattress engineering, achieved through meticulous attention to detail, cutting edge equipment and patented materials created with advanced technology. Brooklyn Bedding designs and creates its entire line of high quality bedding, on demand, in its manufacturing facility in Arizona. Remaining true to its roots, the company still goes the extra mile to ensure customer satisfaction, offering its expertly crafted mattresses, sheets and pillows at an affordable price with free online shipping, a generous 120-day trial period, and a 10-year hassle free warranty period on mattresses.