Boyd Unveils New Broyhill Hybrid Mattress

Boyd Specialty Sleep is bringing to Las Vegas a number of bed designs including its first Broyhill-branded hybrid line, new gel visco mattresses, new metal and upholstered platform styles, plus several new power adjustable bases.

Priced to retail in queen from $799 to $1,999, the five new Broyhill beds are foam-encased and combine a wrapped coil unit with varying combinations of visco, gel-visco and Gel Lux foam layers. Several upper-end models in the Broyhill program use a new cooling technology in their covers, which Boyd calls Ice Fiber.

“This new hybrid collection gives retailers a number of options like plush-cool or extra-firm feels, quilted or non-quilted cover looks and plush or Eurotop profiles—all under the highly recognized Broyhill name,” said president Denny Boyd .

Under the Boyd brand name, the company is presenting two new gel-infused visco foam beds at eight- and 10-inch heights. The mattresses have a high-density foam support base and feature stretch knit covers used in combination with sofa fabric and piping.

Also on Boyd’s market agenda are 10 new metal and upholstered bed base designs, many of which have a folding construction that allows for single-box shipping.

“These platforms feature new stylings and fresh fabrics,” Boyd noted, “and at queen retails from only $299 to $599, we anticipate they’ll have tremendous appeal to Millennials and other non-traditional market segments.”

Lastly, Boyd will showcase three new power adjustable bases at the summer market. The introductory model is the 1003 base, a wireless base that has an “automatic flat” function, zero gravity buttons plus head and foot controls. At $1,499, the new 6000 base has a bi-level carriage design, several memory functions and offers massage.

At the top is the 9000 model, which is expected to retail for $2,499 in queen. This high-end model also has a carriage design but offers many exclusive remote-controlled features and controls like under-bed lighting, wireless and Blue Tooth-capable in-bed speakers, separate lumbar adjustment capability, plus zero gravity and four additional memory positions.

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