Continuing its outreach to millennials and young families wishing to maximize their space, Boyd Sleep is entering the convertible sleep market with a Trundle Daybed program. Featuring 4 models as well as the Snoozy, a convertible gel memory foam sofa bed to mattress in Twin XL and Queen size, the collection is expected to fall in $499-$699 retail price-range.
Boyd is also introducing a new mattress as part of its upscale Drexel Heritage Line. The Royale Gel Memory Foam Hybrid features the company’s Icelux fabric cover in color box packaging.
Additions to Boyd’s Adjustable Bed program include a wired hand control version of the popular zero clearance Adjusta-Flex wireless lifestyle adjustable base. With adjustable lumbar support, multiple preset positions, memory and underbed lighting, the new adjustable bed marks an upgrade from the original Adjusta-Flex wireless moveable carriage zero clearance model. Expected retail in the queen size is $1299.
Finally, the brand is also joining the outdoor sleep market with its Realtree Edge Outdoor Foldaway Guest Bed and Roll-up Guest Bed. Featuring water resistant, washable covers and multi-color retail box packaging, the new outdoor products are expected to retail between $99 and $159.