By: Kate Vasko
Boyd Specialty Sleep introduces the new gel-infused memory foam line called Gel Rest™, aimed at giving retailers “outstanding quality and comfort, patent-pending features and great visual appeal”—all at value price points that satisfy the middle market, states president Dennis Boyd.
With shipments starting in mid-December. the four-model collection, expected to retail from $799 to $1,299 in queen, “fits in the market between higher- and lower-priced memory foam or gel-foam offerings,” Boyd explained.
The new Gel Rest models have a 25-year limited warranty covering depressions greater than three-fourths’ inch and incorporate several patent-pending features that differentiate the beds from competing gel-foam products.
Each model uses up to three inches of the company’s exclusive open-cell memory foam enhanced with Micro Tec Gel™, providing contouring comfort and neutralizes sleep temperature.
Boyd’s foams are produced in sealed pressure chambers that contain virtually all Volatile Organic Compounds, resulting in an eco-conscious foam that has a more consistent cell structure and better performance than foam produced using open-air methods.
The Micro Tec Gel layer features Stay Cool™ channel venting in three zones—a patent-pending design that increases air flow under the body, enabling heat to dissipate through the vents in the foam.
“We’ve also placed our gel-foam layer just under the cover—not in the middle layers of the mattress—where it provides maximum heat dispersement for the sleeper,” Boyd added.
Gel Rest beds, which are UPS-able and range from eight to 13 inches high, combine layers of Boyd’s open-cell memory foams, convoluted memory foams and other high-density support foams based on the model.
At the base of each mattress is another patent-pending innovation: Boyd’s Foamspring Support™ system. Also tri-zoned and channel-vented, this dense, durable
but resilient support base further boosts ventilation, reducing the risk of bacteria, mold or mildew accumulation. The collection is dressed in a textured, poly cotton cover with slate blue micro-suede accents.
In addition to the bed collection, retailers can add two-, three- and four-inch Gel Rest toppers to create a more custom sleep experience for consumers while enhancing their bottom line. The toppers are made with the same Micro Tec Gel-infused memory foam for conformance plus a high-density foam layer for support and are expected to retail from $99 to $299 in queen-size.
“Our Gel Rest beds deliver great feels in cool, conforming sleep, high visual appeal and exclusive, patent-pending selling features at very affordable pricing,” Boyd explained.
“Retailers can easily achieve high margins of as high while reaching an untapped consumer segment in the gel-foam category.”