Boyd Specialty Sleep is leveraging its licensed Thomasville and Lane brands with the launch of new specialty collections at the Winter Las Vegas Market. Aimed at substantially increasing retailer sales and gross profits, the new Thomasville Momentum memory foam line and latex-based Lane Revitalize series will be available for selective distribution.
“The strategy behind our line introductions is to offer retailers the opportunity to place profit-producing beds on their floors that carry recognized brand names and will not be ubiquitously distributed,” explained president Dennis Boyd. “With the many challenges that dealers already face in today’s market, we developed these collections to stop profit erosion and potentially to add as many as 10 points to their gross margins.”
The Thomasville Momentum line delivers exclusive technology and a unique feel un- like any other competing gel products. The three models, retailing from $1,799 to $2,499 in queen, incorporate a 100 percent gel layer adhered to a gel memory foam layer with a new application technology. To maximize heat reduction and airflow, the pure gel layer is hole-punched while the gel memory foam is channel-vented. The lower layers use Boyd’s Gel Flex foam, made from liquefied gel poured into latex. The line’s cream-colored stretch knit covers feature Celliant fiber for added cooling—while a blue mesh fabric wraps the mattress perimeter of the bed, giving the collection a fresh look.
The new Lane Revitalize series is also designed to give select retailers a competitive edge with four new gel-infused latex models set to retail from only $499 to $799 in queen. The series delivers medium-plush to medium-firm feels with contouring support, and features a mesh treatment around the mattress perimeters, a venting layer on the side and a Lyocel material on the bottom for advanced strength and durability. All of the models are dressed in Boyd-designed stretch knits that have a flowing pattern for a Zen-like look. “Retailers can divert their customers to a specialty sleep product carrying a trusted and recognized name, and generate 55 margin points, especially when that bed is not exposed to a lot of competition,” “Boyd explained. “A fantastic brand in the upholstered furniture market, Lane is now a fresh, new brand in the bedding industry.”
Thomasville® and Lane® are trademarks of Heritage Home Group LLC Family of Brands ©2015 All Right Reserved