Blu Sleep Products is introducing the Island Dreams Latex Bed Collection, the newest models in the Somni International Sleep mattress line, at the summer Las Vegas market. This four-bed latex line ranges from low to high profile and offers soft, plush to firmer feels with a variety of support options. “Our goal is to offer a line of latex beds that is an escape to exotic comfort, joy, rest, and relaxation,” say Alex Ciccolella, owner of Blu Sleep. “We use the finest Dunlop process latex foam to create a full range of mattresses from super soft to medium and firm toppers and cores.”
This is the latest introduction from the growing company. Earlier this year, Blu Sleep opened its first South Florida-based distribution center, warehouse and showroom to better serve the US market.
“Remaining consistent with our ‘adaptive foam’ story, our beds are designed to adapt to the body not the body to the bed,” Ciccolella explains. “A big problem that consumers face in choosing a bed is that most beds don’t work for both partners. One person has to settle, to really not get the right bed. It is often a compromise. All of our foam mattresses, whether latex foam, memory foam, or high-engineered polyurethane foams, are designed to have an increased range of adaptability to fit both sleepers. We design all of our beds with the adaptive foam concept in mind. Working together the different engineered foam designs increase the range of body types that work with one bed.”
The Island Dreams Latex Bed Collection includes the 9-inch Aruba, the 10-inch Bali, The 11-inch Fiji and the 12-inch Tahiti. Each mattress features a removable, washable zippered cover, made with breathable stretch fabrics that are designed to work with and enhance the latex foam comfort layers. The covers also have adaptive temperature detection, cooling and drying capability and Purotex active probiotics to reduce dust mite allergens. The unique, integrated covers and stretch FR-sock assures a fully breathable and luxurious feel. The beds will have a contemporary, bright fashion design presence—with the top-of-the-line Tahiti featuring a bold three-in-one pattern—including matching or contrasting colored zippers and breathable, flexible borders.
While the basic latex line is made up of the four Island Dreams beds, Blu Sleep can also custom design and create specific models for higher volume retailers who want to offer a different latex mattress program.