Blu Sleep Products will unveil a new line of mattresses designed to coordinate with its popular Nature Collection of pillows at the Winter Las Vegas Market. The five-mattress collection features memory foam, gel and the company’s AirPod technology that adapts to the contours of the body, eliminating pressure points and motion transfer. The Nature Collection is Blu Sleep’s first venture into the popular bed-in-a-box category and will allow the company to address the growing e-commerce channel.
The new Nature Collection mattresses coordinate with four of Blu Sleep’s top-selling pillows—Aqua Gel, Ice Gel, Bio Aloe, and Vitality. This provides a coordinated sleep experience for consumers while also streamlining the sales process for retail sales associates.
“The perfect combination of pillow and mattress can definitely enhance the sleep experience, and our Nature Collection mattresses coordinate perfectly with our popular pillow line,” said Elizabeth Dell’Accio, vice president of Blu Sleep. “Our retail partners had requested mattresses to match the pillow selection for a simpler sales proposition.”
Available in five different profiles, the Nature Collection is priced to retail from $1,499 to $2,199. The 12-inch profile Vitality and the 13-inch Aqua Gel mattresses offer a plush feel, while the 11-inch Bio Aloe and the 13- inch Ice Gel deliver a firm feel. The 10-inch profile Cool Blu is designed with a medium feel. All of the mattresses are constructed with Blu Sleep’s Italian, water-expanded memory foam or 100 percent foamed gel.
Every Nature Collection mattress can be drop shipped, a feature requested by Blu Sleep retailers. The collection also gives Blu Sleep’s retail partners the opportunity to warehouse the product for consumers interested in cash-and-carry options.
“The introduction of this collection allows us to capture consumers who are buying mattresses online. The growth in e-commerce cannot be ignored, and it’s key that Blu Sleep adapts to be a part of that distribution channel,” said Alex Ciccolella, president of Blu Sleep. “The mattresses maintain our brand promise and quality while providing easy-to-ship practicality.”