Bedding Industries Of America Debuts Moderate Luxury Roll-Packed Mattress
Bedding Industries of America (BIA) will introduce an 11-inch roll-packed mattress as part of the new moderate luxury Twilight collection from Eclipse at the summer Las Vegas Market.
The Twilight line starts with a bed-in-a-box mattress designed with a dark circular knit with white stars to emulate the night sky—hence the name of the collection. It features an 898 pocketed coil unit, with high-density foam on the top and bottom and luxurious plush quilting. The coil unit features a reinforced, heavier-gauge steel around the perimeter of the spring to provide a durable seating edge, allowing the sleeper to lay comfortably right up to the edge of the bed. Additionally, the new hybrid model is quilted with an all-natural FR solution incorporating wool, unlike the traditional FR socks typically utilized by roll-packed mattresses.
“We created the Twilight collection with luxury and support in mind. Most bed-in-a-box models don’t look like a premium, flat-packed bed, but this one does,” said Stuart Carlitz, president and CEO of BIA. “It is quilted, flanged, hog-ringed and tape-edged – all features of a traditional quality mattress, but with the ability to be roll packed. Our retailers were looking for more affordable options for the average consumer and this mattress is just that, without sacrificing the quality we pride ourselves on.”
The mattress incorporates the company’s proprietary Spinal Zone technology, which is clinically shown to reduce back pain by providing proper spinal alignment. This feature is endorsed by the Congress of Chiropractic State Associations, now known as ChiroCongress, which aids in the advancements of the chiropractic profession through its membership.
The new model will retail for $799 in queen and will be on display at BIA’s Las Vegas showroom. Additional Twilight models, both roll-packed and flat-packed, are slated to be introduced at the beginning of 2023.
For more information, visit biamattress.com.
About Bedding Industries of America:
North Brunswick, N.J.-based Bedding Industries of America has been making mattresses since 1866. Known for its design innovation in creating advanced sleep products, the company has an extensive global licensing network that distributes mattresses under seven brands – Eclipse, Eastman House, Fieldcrest, Ernest Hemingway, Millbrook Beds, Natural Dreams and Velika. A well-established leader in the bedding industry, Bedding Industries of America designs products crafted with high-quality components, including latex, memory foam, gel and eco-friendly materials such as cotton and wool. The company holds several patents that deliver superb support throughout the product line. Today, the company has over 80 licensees worldwide, and its own plants in New Jersey, California and Illinois.
