Beautyrest Introduces New Affordable Luxury Mattress Line

Offering a suite of luxury innovations at affordable price points, Beautyrest is unveiling its new Harmony collection this fall. With safety and sustainable comfort at the forefront, the Harmony is made with antimicrobial, eco-friendly fabrics that help ensure a great night’s sleep.

“As a legacy, industry-leading mattress brand, we know that people look to Beautyrest to provide consumer-driven innovations and luxurious sleep,” said Dan Hennessy, Beautyrest senior vice president and general manager. “We believe in making our trusted mattresses accessible to everyone, which is why we’re thrilled to announce this new line. Beautyrest Harmony offers enhanced comfort and safety at the sub-$1,000 price point.”

Following the introduction of Beautyrest’s Harmony Lux line earlier this year, this new Harmony line will be available for purchase online in October 2020 and in stores January 2021.

The Harmony line-up is equipped with antimicrobial technology, thanks to Serta Simmons Bedding’s new exclusive partnership with HeiQ V-Block. V-Block will be available to consumers on Harmony’s Cayman Series mattresses and Emerald Day Series mattresses at no additional cost.

All models in the Harmony line will offer an array of in-demand features and technologies. That includes SEAQUAL sustainable fabric, a luxurious eco-friendly material made from recaptured ocean plastics. Each queen-sized Beautyrest Harmony mattress helps recover and upcycle up to 25 water bottles from the ocean. TENCEL fabrics provides enhanced cooling, while some mattresses feature a full layer of premium memory foam with charcoal and GelTouch HD foams for ultimate comfort.

The line-up also features the Beautyrest’s best-in-class support system, powered by its T1 Pocketed Coil Technology. This patented coil has over 50% more steel in the center of the mattress to provide additional support under heavier compression.

Earlier this year, Beautyrest launched a new marketing campaign, “Sleep First Class,” inspired by the upgraded level of sleep and life that a Beautyrest mattress can provide. The company is working on a Harmony extension of this campaign to illustrate its premium, yet affordable features.

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