Ameriwood Home, a division of Dorel Industries Inc. (TSX: DII.B; DII.A), is unveiling a new line of Wall Beds under the Signature Sleep brand. To cover all facets of the sleep comfort market, Ameriwood Home, along with its sister companies, have offered a wide variety of products and will now round out the assortment with Wall Beds. Customers will be able to purchase beds in bundles with a Signature Sleep mattress or individually.
"This is a category Ameriwood Home has been researching for a while, and now more than ever seems like the perfect time to provide consumers with flexible furniture," said Ray Toal, VP of eCommerce Sales & Marketing.
"With UPWARDS' recent marketplace survey stating that by 2025 36.2 million Americans will be working remotely, we knew that the way our consumers were living, learning, and working was forever going to change. The need for multipurpose rooms will become a stronger demand as we adapt to these changes. Wall Beds allow for a room to be an office, meditation zone, or workout space by day and a bedroom by night," explained Toal.
"The new Wall Bed line also shows its worth for the micro-living trend that began pre-pandemic and is still going strong. The idea of gaining back space in a small area is vital for anyone with a loft or studio apartment. You get to enjoy the luxury of a queen-sized bed and stay true to micro-living with a small footprint by recouping that space when folding up your sleeping quarters."
Starting with a queen-sized bed in three top-selling colors, the new Wall Bed assortment includes a built-in gas piston system which makes deployment and storage of the beds effortless. The Wall Beds feature a sturdy metal mattress frame construction, wood mattress supports, and laminated manufactured wood cabinetry to make for a durable and attractive product that can live in any room of the home.
The company is developing a full line of Wall Beds with Daybed options, numerous aesthetics and robust wall systems complete with cabinets, nightstands, lighting, and more! The comprehensive assortment compliments Ameriwood Home's top-selling collections. The company will roll-out queen Wall Beds with a few select eCommerce retailers as early as April 2021.
About Dorel Home: Dorel Industries Inc. (TSX: DII.B, DII.A) is a global organization, operating three distinct businesses in juvenile products, bicycles and home products. Dorel’s strength lies in the diversity, innovation and quality of its products as well as the superiority of its brands. Dorel Juvenile’s powerfully branded products include global brands Maxi-Cosi, Quinny and Tiny Love, complemented by regional brands such as Safety 1st, Bébé Confort, Cosco and Infanti. Dorel Sports brands include Cannondale, Schwinn, GT, Mongoose, Caloi and IronHorse. Dorel Home, with its comprehensive e-commerce platform, markets a wide assortment of domestically produced and imported furniture. Dorel has annual sales of US $2.6 billion and employs approximately 8,000 people in facilities located in 25 countries worldwide.