The American Chemistry Council launched a new campaign that celebrates more than 75 years of innovation enabled by polyurethane. Designed to increase consumer awareness by highlighting the ways polyurethane touches lives everyday, the “Versatile. Durable. Incredible. Polyurethane” campaign will employ a website, social media, advertising, and event marketing.
This tremendously versatile material is capable of almost infinite variations in chemistry, structure and application. With its versatility and tenacious durability, polyurethane is used today in every industry sector including the $32.4 billion dollar mattresses and bedding industry.
“We want to recognize this nearly $20 billion industry and the many ways polyurethanes are used in products that we take for granted everyday,” said Lee Salamone, Senior Director of the Center for Polyurethanes Industry at the American Chemistry Council. “Polyurethane’s versatility and durability are essential in a number of industries including the bedding industry.”
Since its development in 1937, polyurethane has evolved and today is widely used in many industries. From making sneakers and car bumpers lighter and more impact absorbent, to enhancing the comfort of furniture and mattresses, to improving the energy efficiency of our homes and appliances, to protecting the shiny appearance of your automobile, polyurethane is a critical component in the products people use each day. The polyurethanes industry operates in 935 locations in the United States, directly generating $19.7 billion in output and 37,700 jobs.
“This is our first polyurethene wide campaign and we look forward to celebrating the incredible successes of polyurethane-enabled products,” Salamone added.
The “Versatile. Durable. Incredible. Polyurethane.” campaign website will feature innovative products that benefit from the flexibility and durability of polyurethane. Manufacturers using polyurethane in creative ways are invited to submit their products to the American Chemistry Council by clicking here.
For more information, visit www.incrediblepolyurethane.com.
About: The American Chemistry Council (ACC) represents the leading companies engaged in the business of chemistry. ACC members apply the science of chemistry to make innovative products and services that make people's lives better, healthier and safer. ACC is committed to improved environmental, health and safety performance through Responsible Care®, common sense advocacy designed to address major public policy issues, and health and environmental research and product testing. The business of chemistry is a $770 billion enterprise and a key element of the nation's economy. It is one of the nation’s largest exporters, accounting for twelve percent of all U.S. exports. Chemistry companies are among the largest investors in research and development. Safety and security have always been primary concerns of ACC members, and they have intensified their efforts, working closely with government agencies to improve security and to defend against any threat to the nation’s critical infrastructure.
About: The Center for the Polyurethanes Industry of the American Chemistry Council promotes the sustainable growth of the polyurethanes industry. Our members are U.S. producers or distributors of chemicals and equipment used to make polyurethane or manufacturers of polyurethane products.