Natural vs. Certified Organic – What’s The Difference?

By Jeff Bader, CEO of OMI


“Natural” is an unregulated word created for marketing, not product evaluation. It should be used to mean non-synthetic, but frequently is not. A product labeled as natural doesn’t need to be natural at all—and frequently isn’t.

Certified Organic

“Certified organic” is a specific, regulated term used to describe organic products covered by the USDA National Organic Program legislation passed in 1990. USDA-approved, independent certifiers visit manufacturing facilities and these accredited third parties confirm (through audit) the product manufacturer’s adherence to a federal organic standard. Achieving organic certification for manufactured products is complicated and costly, but gives the manufacturer the right to call their products certified organic.

Learn more about certified organic mattresses and bedding in our Spring 2018 cover story.