Malouf recently sponsored a Supima Runway Getaway contest that sent one lucky retailer and a guest to the 11th annual Supima Design Competition during New York Fashion Week. Art Van PureSleep was the winner of the contest, and two representatives were able to enjoy an all-expense-paid trip to New York City and attend the design competition as VIP guests.
Supima, a leader in premium American-grown cotton, hosts a design competition every year to celebrate talented students from the top design schools in America. At this year’s competition, seven finalists were able to showcase their fashion pieces on the runway.
Mike Douglas, vice president of Malouf Sales, says working with partners like Art Van and Supima creates more opportunities for everyone involved. “We value all our partnerships,” Douglas said. “It’s because of these relationships that we are able to make these special experiences happen.”
Similarly, Tandy Avery, buyer for Art Van, said working with Malouf has helped their stores offer more than just products to customers. “Malouf helps us sell better sleep through innovative product offerings and technologies that enhance our selling process to fit each guest for their perfect night’s sleep,” she explained. “Malouf’s quality reinforces the trust our guest has in the expertise and product we present.”
Avery says their stores have been successful in selling Supima sheets because they fit the needs of their customers. “The Supima story of quality and premium properties along with the soft hand give our guests looking for a superior cotton sheet exactly what they are looking for,” she said.
Malouf launched its Woven Supima Sheet Set last summer at Las Vegas Market. These single-ply, 600-thread count sheets are made from 100 percent American-grown, extra-long staple Supima cotton and provide a premium bedding option for customers.
About Malouf: Known for innovation, quality and service, Malouf produces a wide range of bedding accessories from pillows and sheets to mattress protectors and toppers. Founded in 2003 and based out of Logan, Utah, Malouf offers premium sleep solutions in a range of price points to thousands of stores across the U.S.