HSM, one of North America’s largest integrated manufacturers serving the home furnishings industry, is kicking off a series of initiatives to mark its diamond anniversary. Founded in October 1944 as a manufacturer of springs for the bedding and furniture industries, HSM has branched out beyond home furnishings to become a leading supplier for the transportation, packaging and healthcare industries.
Two marketing initiatives will be unveiled this month – a logo that touts HSM’s 75 years of commitment to its customers and an anniversary video to share the company’s culture ofcustomer service and manufacturing excellence across its more than 30 United States based facilities. The new logo features a stylized black, block type “75” that sits atop and enwraps the company’s corporate logo with the tagline, “Manufacturing Since 1944.”
The celebratory video features interviews with HSM leadership and many longtime company associates. The team discusses changes in the industry over the decades and how the company continues to evolve. Filmed throughout the company’s facilities, the video showcases the industry dedication that is inherent to HSM’s nearly 3,000 company associates.
“This is a very exciting time in our company’s history. Seventy-five years is an incredible milestone, and while we take time to honor our founders and our legacy, we’re keenly focused on reinventing ourselves to provide our partners with the product and manufacturing innovations that they have come to expect from us,” said Mark Jones, president and chief executive officer of HSM. “We are changing how we measure results and are adding new leaders from within and outside the industry to help us reach new levels of quality, operational efficiency and customer responsiveness.”
Looking to share this anniversary celebration within its community, HSM is engaging several local charitable organizations in the communities it’s are a part of for philanthropic initiatives—a key pillar and main part of the company’s legacy. The celebration will culminate with company associate and partner celebrations towards the end of the year.
About HSM: HSM is a privately held company based in Hickory, North Carolina, with more than 30 manufacturing plants in 15 states. In addition to its core furniture and bedding markets, HSM also serves a growing range of customers in the transportation, packaging, healthcare, apparel and other industries.