Hologenix Introduces Pure White Celliant

Materials science leader Hologenix announced that after years of work, its R&D team has found a way to embed its flagship product, Celliant, into pure white fibers. Expanding the potential applications of Celliant exponentially, the product can now be used in crisp white bed sheets and towels, athletic uniforms and jerseys, baby clothes, medical scrubs and more, while maintaining its well-known wellness benefits. Making pure white possible also expands color options making nearly any color possible—including delicate pastel fabrics.

Benefits of Celliant

Pure white Celliant captures and converts body heat into infrared energy, increasing local circulation, helping regulate body temperature and promote stronger performance, faster recovery and better sleep. Pure white Celliant is also still made from ethically sourced minerals from the earth and is available in nylon, polyester and recycled polyester fibers.

“We are constantly looking for ways to improve and bring new possibilities to Celliant’s infrared wellness benefits,” said Seth Casden, Hologenix Co-Founder and CEO. “Pure white Celliant delivers and we are very satisfied. The ability to offer our brand partners the same natural infrared wellness we’re known for, along with the possibility of any color fabric, including, of course, those stunning whites, is extremely fulfilling.”

“This new color offering is a testament to our global team’s dedication and talent,” said Courtney OKeefe, Chief Supply Chain Officer. “Pure white Celliant can be embedded in nylon, polyester and recycled polyester, while still retaining the natural characteristics of the polymer.”

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About Hologenix

Hologenix, headquartered in Pacific Palisades, California, is a materials science innovation company producing products that energize all aspects of life. Its flagship product, Celliant, is an infrared responsive textile that provides a myriad of wellness benefits and is an ingredient in world-class brands across multiple industries. It is rigorously tested by a Science Advisory Board composed of experts in the fields of physics, biology, chemistry and medicine. The Science Advisory Board has overseen nine peer-reviewed published studies that demonstrate Celliant’s effectiveness and the benefits of infrared energy.