Bucking a mattress industry trend of using inexpensive components to hit lower price points, independent mattress manufacturer, Gold Bond has upgraded the polyurethane foam used in its products without hiking its prices. The new foam density of 1.8 pounds per cubic foot results in a more durable and more comfortable mattress and delivers a greater value to consumers.
Replacing the 1.5 lb. per cubic foot density foam previously used by the company, the upgraded foam is now being used on every Gold Bond mattress that contains polyurethane foam cushioning.
“We are always looking at ways to improve our products. Recently, we had a large order for foam with an exclusive client of ours and that presented an opportunity for us to discuss ways we could increase the density without adding to the cost of the product,” said Robert Naboicheck, president of Gold Bond. “In an era when manufacturers are de-specing their products, cutting corners on quality, and chasing to the bottom, we decided it was time to use foam that is better than the industry standard. Better products are made from better components, so we’re stepping up the quality of a key component, but not raising our prices in spite of steadily rising foam costs in recent months.”
Naboicheck said that, while consumers may not understand the nuances of polyurethane foam density, they can feel the difference because the higher density results in a more comfortable, more durable mattress. Plus, it gives retailers a better product to sell while maintaining healthy margins.
“The industry typically uses 1.5 density, and some manufacturers have gone as low as 1.2 (pounds per cubic foot),” Naboicheck said. “We’re going in the opposite direction by upgrading our foam, and we have developed a better product that eliminates body impressions and returns to retailers without de-specing, which results in tremendous cost to retailers. We are committed to making the world’s greatest and most durable mattresses.”
About Gold Bond: Founded in 1899, Gold Bond is one of the nation’s largest family-operated independent mattress, specialty sleep and futon manufacturers. The company is a leader in mattress manufacturing techniques and more than a century of experience bring product innovations, high manufacturing standards and executive leadership to the industry. Gold Bond, the maker of the world’s most durable mattresses, incorporates the latest comfort technologies in products, such as Talalay Latex, Vytex latex and encased coils and visco-elastic memory foam. Gold Bond currently ships to 40 states and five countries, and its products are available at more than 500 retail showrooms.