Highlighting the newest fashion and color directions identified by its U.S.-based, in-house design team, ELFA International, a mattress ticking, textile design and sourcing company based in the U.S., released its first-ever design trends and color reference catalog.
The trend book, set to be published annually, is available in digital or print form. It serves as a reference point for textile buyers as they work with the ELFA sales and design staff to pinpoint their fabric selections.
“We identified eight major themes that we’ve seen throughout our research and our new catalog illustrates some great ways to incorporate them into fabrics that deliver the look you want to achieve,” said Cindy Rice, ELFA International’s lead designer. “It includes everything from soft blues and purples to bolder colors with geometric designs and more offbeat patterns.”
Rice and her design team focused on about 35 specific Pantone colors, but Rice said hundreds of variations of each base color can amplify the key trends.
ELFA designers identified the major themes as: menswear, urban luxury, modern romance, modern beauty, empire, Hollywood regency, fitness flair, and futurism.
Menswear: Combines traditional and contemporary patterns with neutral tones to reflect masculinity and sophistication.
Urban Luxury: A modern trend that asserts sophistication. It blends the boldness of contemporary design and rich color to emphasize a prosperous quality of life.
Modern Romance: Embraces traditional damask and softer textures that portray a feminine design aesthetic.
Modern Beauty: Embraces the relationship between body and earth, blurring boundaries between organic and transitional design.
Empire: A balanced combination of old world architecture and modern design, this fusion of styles creates a bold approach, while incorporating neutral tones.
Hollywood Regency: Utilizing bold patterns and colors to emit a feeling of eminence and beauty, it captures the elegance created by the junction of traditional and contemporary design.
Fitness Flair: Representing the active lifestyle of the modern-day athlete, it portrays contemporary style while capturing the flow and movement of athletic attitude.
Futurism: Displaying a new vision that embraces the modern edge of the future, it is transforming the design world into an era of modernity, simplicity and raw edge.
For additional information, visit elfainternational.net.
About ELFA: ELFA International is an independent, family-owned designer and sourcing company of mattress ticking and home textiles. The company employs 50 people in its four offices in New York; Charlotte, North Carolina; Linping, China; and Santo Domingo, Dominican Republic. Founded in 1961 by Elias Fadlo Assile (ELFA), the company’s roots are steeped in uncovering products for customers in the Dominican Republic. Today, ELFA’s focus has shifted toward American-designed products that are manufactured by partner mills in Asia and sold throughout North America and South America. Products designed for customers are housed in the company’s two warehouses in Marion, North Carolina, and Elkhart, Indiana, for just-in-time delivery. ELFA maintains three months of product in stock, 30 days on the water and 30 days in production on all items. ELFA’s team also works closely with customers to create custom product to provide unique designs.