Wright Global Graphics is expanding the product offerings of RetaiLive with a version that uses Near Field Communications (NFC) technology. RetaiLive is a collection of interactive sales tools that blend point-of-purchase (POP) materials with virtual content such as videos and animation. This marketing tool engages customers with real time sales and product information. Wright offers three lines of RetaiLive, each of which can help retailers engage consumers in an easy, fun, and informative way.
RetaiLive with NFC technology is designed for Android smartphones equipped with a NFC reader. To interact with a branded presentation, consumers place their phones on or very near marketing materials containing a NFC chip embedded into a label, top of bed, or POP materials. The designers at Wright work with manufacturers and retailers to program the embedded NFC chips with existing or new content.
After downloading the free RetaiLive Image Recognition technology app, consumers can seamlessly view a company’s chosen interactive content—such as videos, product demonstrations and mattress features, promotional sales, etc.—directly on their smartphone, simply by hovering the device over key images on the POP materials. The RetaiLive QR Code, formally known as SnapLabel, helps companies reach consumers on-the-go by integrating printed materials with mobile-friendly online content that is sent to a consumer’s smartphone.
“We’ve been very aggressive in providing our customers forward-thinking ways of presenting their brand messages, and as the technology changes, we want to change with it,” said Chairman & Senior Vice President of Business Development Don Wright. “Mobile marketing is rapidly becoming one of the best sales tools in retail. Reaction to RetaiLive has been overwhelmingly positive and by offering three different applications we are broadening the ways to create a dynamic, interactive and informative shopping experience.”