Wright Global Graphics will offer an on-site “Design Lab” for its customers at the upcoming Winter Las Vegas Market. Working with manufacturers and retailers attending the show, WGG’s Creative Services team will be on-site, applying the latest design trends and technologies to capture the consumer’s attention at retail.
Recognizing that customizable point-of-purchase displays are an important part of a brand’s story, the Design Lab concept will demonstrate how design flexibility and innovative approaches to marketing can help merchandise stand out on the showroom floor.
Encouraging its visitors to “dream big,” Design Lab participants will work with the company’s top designers to start developing a customized creative POP program. From foot protectors to interactive electronic headboards to the use of informative and entertaining content on smart devices, the Design Lab will showcase branding materials created with some of WGG’s most popular graphic solutions such as Wide Format printing capabilities, DomeTEC, and RetaiLive.
“Mobile marketing and high impact visual merchandising are the most effective ways to bring attention to product on a showroom floor. Because we know that seeing the process creates a more memorable experience, we decided the Design Lab would a great way to introduce different design options into one hands-on educational experience for manufacturers and retailers,” said Wright Global Graphics Senior Vice President of Business Development & Chairman of the Board Don Wright.