Wright Global Graphics Introduces Virtual Design Service “Wright Assist”
Wright Global Graphics announced that due to the incredible success of the Wright Assist program, it will enhance its designer services by switching to convenient virtual meetings via “Design Wright Now,” an online collaboration tool that allows the company to tap into its entire team of designers and service more clients in less time.
Rather than bringing one graphic designer on-site, for the first time, Wright had its entire team of graphic designers in North Carolina on-call, ready to meet with clients virtually to create specialized campaigns in real time. Using “Design Wright Now,” Wright’s team of designers and account executives arranged on-line strategy and design sessions with their clients at market and made immediate changes to the designs in real time during the session.
In addition to the designer, staffers are available to assist clients with installing signs, point-of-purchase materials, receiving deliveries, providing extra pillows or shams, and pressing or cleaning fabrics if needed.
“We created the program to address a number of common emergencies clients face while on-site at a show and have helped multiple exhibitors with last minute needs, from recreating misplaced or misspelled signage to getting point-of-purchase materials on a bed,” said Wright President and CEO Greg Wright. “Contrary to expectations, the majority of our business actually occurs at the end of market as exhibitors think ahead about ways to tweak their programs and displays for the next show. Since the on-site design service has been so successful, we decided to bring our entire design team on-site, virtually, which allows us to service more customers and allows our clients to work with our designer from the comfort – and convenience – of their own showroom.”
For more information, visit www.wrightlabels.com.
About Wright of Thomasville: Bill and Tom Wright founded Wright of Thomasville in 1961 on the idea that printing was a creative medium and the belief that “a promise made is a promise kept.” The Wright brothers focused their attention on providing exceptional printing for the home furnishing, carpet and rug industries. The Wright family continues that tradition today to include solutions for the Action Sports and Beverage Industry by providing one-stop, turnkey, creative solutions for their clients’ graphic needs. Today, the company is run by Bill’s sons Greg, Don and Ron.. With 153 employees and manufacturing partners in the United States and Brazil, as well as a Wright Global Graphics facility in China, the company delivers on its promise of exceptional value, and accurate delivery, regardless of the product’s final destination.