Wright Global Graphics (WGG) has enhanced its branding and marketing capabilities with an advanced new laser-cutting technology, first debuted at the 2016 ISPA Expo. The unique technique, created by using state-of-the-art technology, was made popular in fashion design and home décor.
WGG is now able to bring this eye-catching process to burn or etch intricate details on a wide variety of materials with unlimited design possibilities. These laser cut graphics can be incorporated in designs for labels, accent detailing, top of bed, trim, compressed labels designed for “bed-in-a-box” products and more.
“Wright Global Graphics is known for working with our customers to provide highly visual, innovative branding solutions,” said WGG Senior Vice President, Business Development & Chairman of the Board Don Wright. “We have been watching this technology develop over the last four or five years, and felt it has finally reached a level where it could be utilized for branding differentiation.”