Therapedic International showcased colorful and cutting edge point-of solutions aimed at consumers with an active lifestyle at the upcoming High Point Furniture Market. The merchandising for the new Agility Collection highlights its flexible and responsive sleep surface, demonstrating its effectiveness for those who need to rest and repair their bodies after a tough workout.
Therapedic has developed three key banners as part of its new display. The first shows a woman jogging and explains how Agility’s components support each part of her body with clear notations, such as “Memory gel foam cushions the shoulders” and “Mini-micro coils support legs and feet.” A second banner showcases a woman on the beach in a yoga pose with the headline “fit for your body,” while a third depicts a mattress cut-away to explain each of the mattresses’ seven layers.
“For athletes, outdoorsmen and active people who push their bodies to the limit, we know getting a proper night’s sleep is crucial, because that’s the time when our bodies repair themselves. It’s part of living a healthy lifestyle. In marketing Agility, we wanted to help retailers reach that demographic by easily showcasing there is a difference when selecting a mattress, and active consumers need a product like ours that is cooling, supportive, resilient and contours the body,” said Therapedic president and CEO Gerry Borreggine.
The Agility Collection is made with thousands of micro-pocket springs encased in a three-way stretch fabric to give the mattress a quick response surface feel and allows it to be highly resistant to body impressions and sagging. Preserve® VG, the first bio-based viscoelastic gel foam on the market, is swirled into the foam compound, to add comfort and cooling performance to the line. Each mattress in the four-model series features a combination core, which includes a mix of high-density foam, Preserve VG and thousands of pocketed micro-coils, offering comfort and support.
The Agility’s four models, the Dash, the Tango, the Freestyle, and the Crossover, comprise the national line and range in retail pricing from $1,299 to $2,499 in queen.
For more information, visit www.therapedic.com.
About Therapedic International: Therapedic International is a 55-year-old mattress and sleep products manufacturer with over 50 licensees producing products under the Therapedic brand label throughout the world. It is a recognized top-10 mattress brand, and has increased its brand awareness and distribution in the related sleep products categories over the past five years.