The Pillow Bar will be showing off its newly redesigned lavender showroom at the Las Vegas market this January. After two years of showing in their former space, The Pillow Bar turned to Susan Lynch Scranton of Made New Design Company to design an amusing, welcoming and completely one-of-a kind showroom to feature its unique line of down and accessories. and down alternative pillows, sheets, towels.
“We thought it would be a good time to show off this new design that really helps retailers showcase the products while saving floor space and engaging the customer,” said Merrimac Dillon, president of The Pillow Bar.
Scranton’s design captures the retail customer’s imagination unlike any other pillow/bedding company by using whimsy and optical illusions. She used furniture-shaped vinyl cutouts that adhere to the wall to trick the eye into thinking they are seeing a real furniture piece, though it is actually flat on the wall. Cost effective and space-saving, the design spotlights products while entertaining and intriguing the consumer and encouraging product engagement.