The excitement being generated by Tempur Sealy International, Inc. is not limited to the launch of the new TEMPUR-Breeze line and the redesigned 2016 Stearns & Foster collection. The company has announced a significant increased advertising commitment to support each of its powerhouse brands: Tempur-Pedic, Stearns & Foster and Sealy.
“We’ve seen the results that come from putting demand-driving marketing muscle behind Tempur-Pedic, and so have our retailers,” said Scott Thompson, Chairman, President and Chief Executive Officer of Tempur Sealy. “We have the most consumer-preferred portfolio of brands and innovative products in the industry, so significantly increasing our advertising commitment for each of our brands will position our retailers for success in 2016.”
Designed to surround the consumer and drive demand and retail traffic, the company plans to implement a full 360-degree marketing and advertising campaign, with a total increase of more than one billion media impressions over last year for all brands. Stearns & Foster will receive its first national television advertising, while the company plans to triple the number of Sealy’s 2015 media impressions and enable “always on” advertising for Tempur-Pedic, driving continued demand. Lastly, the company intends to increase the investment in celebrity endorsements and sponsorship.
“We are excited about the innovative new products we are bringing to our retailers this year,” Thompson added, “and we are equally excited about the enhanced marketing support we will be providing in 2016.”