Tempur-Sealy has teamed up with some big names in sports and home design to launch two creative marketing campaigns. Stearns & Foster has partnered with design expert Jonathan Scott for the new “Redesign Your Retreat” campaign, while Tempur-Pedic has tapped PGA Tour golfer Hunter Mahan for the “Sleeping On The Lead” campaign. With cross-platform digital, television and sweepstakes strategies, these exciting marketing endeavors will promote greater consumer engagement throughout the summer.
Stearns & Foster’s new “Redesign Your Retreat” campaign supports the launch of the brand’s reinvented mattress line-up. Over the next few months, the company will roll out a series of digital videos that feature Jonathan Scott as he designs three distinct master bedroom suites inspired by the new Stearns & Foster Collections. In the series, Scott shares tips, tricks and his philosophy on how each design infuses luxury and relaxation while keeping the new Stearns & Foster Collection as the centerpiece of the bedroom. In addition to the video series, Stearns & Foster launched the Redesign Your Retreat Sweepstakes that offers a first-place prize of $10,000, a new Stearns & Foster mattress from the Reserve Collection and a 30-minute design consultation with Scott himself.
“Stearns & Foster has always focused on master craftsmanship using the finest materials available for every single one of its mattresses,” said Scott Thompson, Chairman, President and Chief Executive Officer of Tempur Sealy. “We are excited to team up with Jonathan Scott because of his attention to detail and his focus on quality and comfort.”
To promote the wellness benefits of its TEMPUR-Breeze mattress and TEMPUR-Cloud pillow collections, Tempur-Pedic’s “Sleeping On The Lead Campaign” showcases Hunter Mahan’s golf skill and sense of humor in a series of digital videos. The video series will be unveiled throughout the summer alongside a weekly sweepstakes that awards TEMPUR-Breeze and TEMPUR-Cloud products based on the performance of the players in selected PGA tournaments.
“For years, players have understood that practice, good nutrition and overall fitness can improve their game, but equally—if not more important—is getting consistently great sleep,” Mahan said. “I’m excited to work with Tempur-Pedic again to showcase just how much sleep matters, especially when getting ready to compete.”