At the summer Las Vegas Market, Tempur Sealy introduced its new Retail Edge Activation Team—a dedicated team built specifically to help retail customers and RSAs develop customized marketing plans that will grow their businesses.
With the goal of developing business plans that are easy to implement and execute, this new team will provide Tempur Sealy’s retail partners with a complete and comprehensive program— from an initial 360-degree business diagnosis to developing and executing a customized plan.
Members of the Retail Edge Activation Team are experts on a range of subject matters, such as marketing best practices, analytics, consumer insights and more. Each complete an intensive, multi-week training on Retail Edge and its tools and solutions—including Digital & Ecommerce, Marketing & Advertising, In-Store Experience, Training, Assortment Planning and Market Analytics.
Working with retailers collaboratively, the team will identify best practices and opportunities to maximize profit, increase traffic, connect with more customers and become the market leader through enhanced promotion in their local marketplace. These plans are tailored for each business to capitalize on opportunities in its specific market, in addition to managing retail’s constantly evolving demands.
Throughout the program, a dedicated Activation Manager provides ongoing support. That same manager will continue to partner with the retailer after the delivery of the plan to fully support execution.
The new Retail Edge Activation Team is an expansion of the Tempur Sealy Retail Edge program, which began in 2017 based on consumer insights, data and industry trends. The introduction of the Retail Edge Activation Team builds on this proven retailer engagement program and is now available to support all Tempur Sealy customers with dedicated resources.