Tempur Sealy is leveraging its expertise to help retailers face the ongoing challenges of the COVID-19 pandemic. The company recently introduced its Clean Shop Promise, a new set of protocols to help retailers safely reopen their stores. And as more retailers look to expand their ecommerce offerings, Tempur Sealy has also introduced the Retailer Affiliate Program—a turnkey solution that includes a suite of compressed products and marketing assets. With these new programs in place, Tempur Sealy is doing its part to support retailers as they adapt to today’s “new normal.”
From the onset of the pandemic, safety was a primary concern for Tempur Sealy. After temporary closures, the company welcomed customers and associates back into many of its branded retail stores at the end of May. In order to do so safely, the company built upon its robust consumer insights and global industry experience to develop a series of safety protocols it calls its Clean Shop Promise. Now available to all of its third-party retailers as well, this holistic set of guidelines and non-branded assets aims to help retailers create a clean and comfortable in-store experience for their customers.
Designed to supplement retailers’ existing policies and procedures, the Clean Shop Promise offers a wide range of in-depth training materials, informative digital content, eye-catching signage and protective materials like mattress and pillow shields. It breaks down the process into three steps. First, “elevate your existing in-store policies and procedures using our guidance and tools.” Second, “activate new policies and procedures through new materials, training and tracking.” And finally, “communicate new policies and procedures to consumers to instill trust and drive traffic.”
The training materials cover a variety of topics, including guidance on limiting associates’ direct contact with customers, tools that reduce the time needed physically in the store, expanded methods for store cleaning and new fulfillment procedures like the option of threshold delivery. These insights are available through a number of different deliverables— including daily checklists, RSA conversation guides, progress tracking tools and more. Tempur Sealy is also helping retailers communicate these procedures to their customers via in-store signage and a selection of digital content, including eblast templates, digital display assets and social media video scripts.
Tempur Sealy is also supporting retailers’ through its new Retailer Affiliate Program—a suite of compressed and boxed products and marketing assets. As the demand for online shopping has been accelerated by the pandemic, this program was designed to be a turnkey ecommerce program that helps drive sales with no investment in inventory required.
“One of our strengths is our powerful omni-channel distribution model, which allows us to reach consumers wherever they want to shop,” explained Scott Thompson, Tempur Sealy Chairman and CEO. “We see consumers shopping both online and in-stores. While it is early, stores that have re-opened are generally experiencing strong closing rates with reduced traffic. As more third-party retail locations open and we leverage our Clean Shop Promise protocol, we expect that traffic will continue to increase as consumers seek to experience our products first-hand.”