Tempur Sealy is bringing its new Retail Edge program to the winter Las Vegas Market. Understanding that consumers have changed how they buy and where they are buying, the company invested in comprehensive market research in order to develop these new shopper-focused solutions.
Tempur Sealy reviewed more than 20 million data points over two years through an in-depth quantitative study. The company surveyed 15,000+ consumers during more than 7,000 hours of surveys with hundreds of questions asked. Through this research, Tempur Sealy discovered that the mattress purchase journey is long, complicated and many shoppers do not complete it.
Today’s mattress shopper is more empowered and the mattress conversation is happening in places it never has before. To stay relevant and win with today’s consumer, retail has to change too.
Retail Edge provides shopper-focused solutions that deliver a connected and personalized experience across all phases of the purchase journey. Tempur Sealy sales reps work with retailers on a 360-degree health check and provide a wide range of resources and solutions. The program offers retailers training, digital, advertising, in-store and product assortment solutions.